Social media needs to be part of an overall sales and marketing
strategy that includes your website, not something that is isolated from
everything else you do to promote your business. It isn’t a one hit
wonder that will magically drive people to your business.
Source: socialmediatoday.com
Sue Cockburn
makes a great point on SocialMediaToday; and one that I’ve often seen
underestimated: just like in ancient Rome, all your social media roads
should lead to the center of your online presence, aka your website (as a
matter of fact, I was highlighting it myself in a talk last week).
As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).
With the Scoop.it team, we’ve been trying to identify the other
reasons explaining that by observing many companies – small or large –
implementing their content strategy:
- small businesses are often finding it difficult to integrate their
social media publishing efforts with their own website in a simple way
(hence our own efforts to integrate with WordPress, offer embeds and make website integration easy);
- larger companies can also face that (even when they have IT
departments, they’re not always reactive and available for
marketing-driven projects) but there’s another factor: very often,
social media publishing was initially defined as a standalone role (and
even if it’s a cliché, sometimes to the millenial in the team who “got
it”). This meant it grew in a silo alongside other marketing activities
such as SEO, content marketing or building up the WebSite to modern
standards.
Any other factors that explain this that you came across?
Thursday, July 17, 2014
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