To get a return for your investment, it is
important that your web site has a clear, defined purpose. Simply having
a website just because a business of our size "should" isn’t enough.
Common strategic purposes for websites include:
Credibility Not every business needs to use their website to promote their business, however people considering doing business with you will often check you out on the web to gain a level of comfort that you’re a business with substance. Other businesses find that having a good website is essential for attracting good staff as most applicants will check out your website in preparation for an interview.
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